How to Make a Website for Your Business Guide​

Having a website is more than just having an online presence. It’s your 24/7 online storefront that helps you promote your specific business and gives you high conversion rate, ROI, brand value and gaining customer trust.

In this fast changing world, around 89% of consumers consider buying from online businesses,before considering buying from local stores near them. 

Even if you are having a successful presence across social media platforms, you still need your own website. Learning how to build a website for business helps you build credibility, and boost your relationship with your potential clients. 

You need your own business website, whether you are selling products, providing services, or sharing your expertise in the market. It helps you control your market narrative, grow your business, provide competitive advantage and a means to connect with your target audience.

This specially designed expert guide will help you walk through every ladder step to build a compelling and business ready website.

How to Build a website – Step-by-Step Guide

To get a competitive edge in your niche, following is the specially designed step-by-step guide on how to create a business website for you.

1) Clarify Your Website Goals

First you need a clear, measurable goal and vision for your business website.

• What do you really need from your website? (defines the purpose of your website)
• Will this website be a shop to sell products? (Direct selling of your products through website)
• Will your website contain static information about your business and the products or services you are offering ?
• Do you want your website to generate leads, sales or appointment booking?
• Do you need your website to showcase your work portfolio or your brand story?

If you want to work on dynamic data like sharing regular insights or experiences with your customers then consider whether you have proper time for that or have proper resources.

Identifying these will help you to decide:

• The best manner to build your website 
• What tools or resources will be required 
• If it’s a shopping website then you will need shopping software and payment gateways for customers.

Depending on the nature of your business website, it will also help you decide which social media platform assistance you need to promote. 

Always set measurable SMART goals to avoid uncertainties and to avoid creating a website that looks good but performs poorly.

• S (Specific)
• M (Measurable)
• A (Attainable)
• R (Relevent)
• T (Time Bound)

2) Bring Together the Right Team

Now after clarifying your goals, you need to bring together the right team. So, you can execute your business website development plan properly.

In this you will have option: 

• Build by yourself (DIY website): you always have this question in mind how to make a website for my business.answer to this is, you can develop your business site by yourself using third party tools like Go daddy, shopify, Square space and Weebly. These platforms will provide you simple and customizable templates. But if you are really looking for a professional website then you will face issues. 
• Hire Professional team: Your website presents your brand and impacts your market reputation. Hiring a professional team of developers will help you build SEO friendly, polished, UI/ UX friendly, and scalable websites. They also help you in clean coding, website management,  and smooth website structure that cannot be achievable in DIY websites.
• Hybrid Team or Freelancer: Hiring a freelancer or working hybrid is also an option, as they help you in designing in some cases and a bit of SEO.

The important thing is to balance your website development cost, professionalism, reputation of team, and expertise to meet your goals. Rather than wasting too much money back and forth in experimenting on your website which will harm your business goals and waste time too! 

3) Understand Your Brand Identity

It is important for your website to reflect your brand identity through consistent

1️⃣ Visuals of your website: 

• It includes your a good and professional website logo 
• Typography selection (which should be easy to read and gives professional look to your website)
• Font size should be consistent for all devices.

2️⃣ Content Tone

It depends on the type of website you are having and your target audience. The tone can be:

• Professional 
• Friendly 
• Playful 

3️⃣ Content delivery:

The content you are writing on your website must be:

• Delivers clear message
• Easy to read, easy-to-skim copy.
• Don’t use  AI content.
• Don’t use jargon phrases. 

It builds trust among your target audience —as your website First impression really matters. As it is noticed that 38% of visitors will leave the website, if they don’t find your website visually appealing.

4) Set a Realistic Budget

According to your website requirements and functionalities, the budget of your website varies. That is why it is important to set a realistic budget according to your business demands.

Your business website budget dramatically depends upon:

• Custom website development / Website builders.
• Your website design and functionalities.
• Ongoing costs of— Domain renewal, hosting renewal, paid functionalities of plugins, and website maintenance cost.

The cost of building a business website for the UK businesses varies on the basis of many factors including the nature of the website and type of team you are hiring.

5) Research Your Target Market

It is important for you to understand your market target audience

• Who are they?
  • You must know their age
  • Their job nature
  • Their habits 
  • Their field of interest
  • Gender of your audience (male, Female, all)
• What do they need?
  • Must know their issues or pain points to address 
  • Motivation they need etc.
• Where is their online presence? 
  • They are present on search engine
  • Presence on social media platforms (like: X, Instagram, facebook, linkedin etc)

It is important to understand your target market— it’s a foundation of business. It helps you understand everything you need to take a good start with clear vision. It gives you in-depth information about everyting— from website design ,website structure to your website SEO.

SpeksHub experts provide you with in-depth information on the basis of extensive research, their good knowledge and expertise to help your business to lead the market— by helping you understand and reach your audience as well as to position your brand in your specific niche.

6) Refine Your Brand Messaging

It’s important for your target audience to understand your message that you are trying to deliver. Your content should be aligned and refined in a way that any person can easily understand. 

Your headlines, headings, sub-headings, and introductory content should immediately deliver the audience: “What is in it for me?” or “how I can be benefitted from this?”.

For this use:

• Conversational languages ( no fancy vocabulary).
• Language that is easy to read for skim readers.
• Focus more on the benefits of the product or service rather than talking more about features.
• User customer- centric statements (like: “you will get 24/7 service” not “We use this technology”)

It is important for you to align your business goal and vision with your customer needs and their pain points — to deliver your brand message more clearly.

7) Register Your Domain Name

Choosing a right domain is crucial for your business. Choose the domain that is: 

• Name should be short
• Easy to read
• Easy to memorize
• Easy to spell 
• Must be aligned with your business nature, keywords.
• Don’t use names with hyphens, numbers or symbols.

With your domain name there are common extensions that you use to register your business including:

• .com
• .org
• .co.uk (country specific)
• .io
• .net
• .co (niche specific)
• .store (niche specific)

Try to register your domain for a long period of time like 2-5 years to avoid expiration issues. The selection of domain name depends upon availability and cost as well.You can purchase your domain from trusted partners like Godaddy, Namecheap, and siteground.

8) Choose a Reliable Hosting Provider

Your website lives on a host — means you need a website to develop and a website like you need a plot to build a house. 

According to the nature and demand of your business site, you select your hosting, it can be: 

Hosting Type	Best for
Shared hosting	Affordable price rangeGood choice for simple websites
VPS/ Cloud hosting	More efficient and speedBest for complex websites Best for scaling businesses
Specialized hosting	It’s specially optimized for CMSIt’s slightly pricier

To host your website, it’s important for you to select the right hosting partners to avoid issues and uncertainties. Some of these are:

• Namecheap
• Site ground 
• Blue host 
• Shopify 
• Squarespace
• wix

9) Select Your Development Approach

When you start developing your site the common question that arises in mind is—how to build a website for business. To get an answer to this question it is important for you to understand the tech requirement your business website needs.

Method	Platform	Benefits
Website Builder	Wix  Square space Shopify Weebly (Square) Duda Godaddy website builder Webflow	✯ Fast. ✯ Good visuals. ✯ No need of coding.
CMS	WordPress Jhoomla  Drupal Magento	✯ Flexible. ✯ Strong SEO features. ✯ Extensible plugins available. ✯ Customizing coding can be done.  ✯ Development skills required.
Hybrid CMS	Contentful Strapi Sanity Agility	✯ Best for modern apps. ✯ Good mobile experience.
Custom website	Custom coded website	✯ High performance.  ✯ Continuous management.  ✯ High skills required. ✯ Unique branding. ✯ Require High cost.

Website builders are easier for people with non technical background but not suitable for scaling business. 

But CMS provides many functionalities through plugins and flexibility to scale up your business. 

However, a fully customized website needs high maintenance and best for a unique website with unique needs.

10) Pick the Best CMS or Website Builder

Before choosing a CMS or website builder for your business it is important to consider:

• It’s Cost effectiveness
• How easy it is to use and manage 
• Will it help your business to scale up
• Support it provides 

Following are the Best CMS or Website builders that our experts choose for you:

CMS / Website builder	Benefits
WordPress	✯ Helps to scale up business ✯ Best for dynamic websites  ✯ Best for content rich websites ✯ Best for blogging websites  ✯ Provide more functionalities and flexibility  ✯ Extensive plugins
Shopify	✯ Best for ecommerce website  ✯ User friendly  ✯ Built in features
Drupal	✯ Very powerful CMS ✯ Best for large websites ✯ Best for complex website structures  ✯ Provides high security and customization features
Wix	✯ Drag and drop interface ✯ Provides security features  ✯ Provides built in hosting option
Squarespace	✯ Sleek template designs  ✯ Responsive designs

11) Outline Key Features and Functionality

According to your business goal and objectives, develop a list of features and functionalities you need in your website. Some of them are listed below:

• For Ecommerce websites— you will require product catalog, shopping cart, payment gateways
• For service businesses— To generate leads for your service business website you will need Contact form, live chat functionality, newsletter signups to gather data.
• For a Content  website— You require quality blogs, portfolios, galleries.
•  Some other functionalities— Booking functionality, event calendars, and Customer testimonials.

According to your business natured list down features you need to fulfil your customer needs.

12) Create and Organize Your Content

It’s vital for your business to create a clear, easy, high quality, and user friendly website and content structure.

• Write short and easy to understand paragraphs 
• Clear and understandable headlines
• Develop bold subheadings.
• Make bullet points and tables for skim readers
• Develop high quality Visuals
• Support your content with quality, clear to understand, and copyright free images,videos and infographics to drive audience engagement.
• Develop a content in a way that any non technical person can understand and can relate themself.

13) Define Your Core Website Pages

You need to define core and most important website pages you need for your business, to make things easy for your potential audience like:

• Home page
• About us page
• Product or service page
• Contact page
• Blog page/ resource page (for content rich websites)
• Policy pages
• FAQ page (if needed separately)
• Pricing page 
• Appointment booking page
• Client testimonial page
• Work portfolio page

14) Sketch Wireframes for Each Page

A wireframe is just like the skeleton or blueprint of your website. 

• Sketch structure first: Sketch your website section carefully and avoid empty boxes. Sketch boxes for your website hero section, main content, client testimonials, FAQs, Call to action buttons, service or product section — at this stage you don’t decide colors, fonts or designing of your website.
• Map intuitive flows: Map out your website in a way that customers don’t have to work hard to reach their goals. Make website navigation easy for them—so they just need 3 clicks to reach their target place. It can  include: submission or lead forms, booking forms, and product purchase.
• Collaboration: Before starting development share your wireframe structure with the expert team to find out errors, confusing layouts, and to find out more potential growth points. This will save you from future issues when you start development.

15) Design Your Website Layouts

Once you finalise your website wireframe then go for designing because — a design without a sketch is meaning less.

1️⃣ Visual structure

To attract the audience toward content focus on —using large and readable font headlines, give spacing between sections, bold and easy to read Call-to-Action buttons for users.

2️⃣ Whitespace is important

Make sure that your design is not cluttered but easy to focus on and easily readable for your audience. Give some white space on pages so it doesn’t look like each section overtakes the other section — you need every section to stand out on the website not acting as each other’s competitor.

3️⃣ Accessibility 

The minimum recommended color contrast for normal  text is 4.5:1 and 3:1 for large texts, use easy to read fonts which is 16px+, easy navigation on websites and use of ALT text for images, videos and infographics.

4️⃣ Balance performance with design

Avoid overloading websites with large images (not more than 100kB). Avoid using fancy font styles or multiple font designs and sizes —consistency is crucial.

A heavy website takes too much time to load and increases your audience bounce rate. That’s why it’s important to optimize the media and content of your website according to search engine requirements.

16) Add and Format Your Content

• Clear content structure: According to wireframe structure, place your content on web pages. Place CTA, content, headlines, subheadings, images and forms where it was decided before.
• Catchy graphics to support your content: Utilize high quality images, catchy icons or infographics to present important points. Use proper spacing around it —so it looks clean. This helps users to read easily and to spend more time on your webpage.
• Use proper Headings: Use H1 for main title, H2 for main sections, H3 for subpoints. Use  these properly on webpages and avoid duplications. 
• Content structure: Don’t write long paragraphs.each paragraph contains only 2 to 4 sentences. Also,limit content lines within 50 to 70 characters only — means 8 to 12 words max. It helps to avoid stress on readers’ eyes.

17) Apply SEO Best Practices

To scale your business and to get noticed by your potential audience, it is important to utilize best SEO practices. SEO experts help you achieve your goal and provide you with a competitive advantage.

To make your website for a business visible on search engine following points helps alot:

• Placements of Keywords: Use primary keywords in main title, headings, meta tags and website URLs
• Clean and Clear URLs: Use short and easy URLs (e.g., /services/seo-experts).
• Use ALT-texts for images: Use Alt tags for images that help search engines to readers.
• User proper internal linking: Do proper internal linking among pages with proper anchor texts. It helps crawlers to find your content easily.
• Responsive and fast website: make sure your website design is responsive and loading speed lies within 3sec— it is essential for SEO.

18) Install Essential Plugins or Tools

Use plugins as it provides powerful features for your websites without any coding. 

Plugin	Purpose	Functionality
1. All in one SEO 2. Rank math	SEO	✯ Setup meta tags  ✯ Schema markups  ✯ Meta descriptions ✯ URL setup  ✯ Sitemap setup
1. MonsterInsights 2. Hubspot 3. Analytify	Analytics	✯ Integration of Google analytics. ✯ User friendly dashboard  ✯ Detailed reporting
1. WP forms 2. OptinMonster	Lead generation and Forms	✯ Provides contact forms ✯ Conduct survey ✯ Pop-up form setups
1. Wp-rocket 2. Seraphinite Accelerator	Cache plugin	✯ Reduce loading time ✯ Delete cache  ✯ Optimize speed
1. Elementor  2. Seedprod	Page builder	✯ Easy building ✯ Customization with coding  ✯ Sleek designing

19) Ensure Mobile Responsiveness

Over 64% of traffic on websites comes from mobile, that’s why it’s important for you to have responsive website design. 

• Sketch wireframe of your website for mobiles first then design for large screens or viewpoints.
• Build flexible website design using Flexboxes, or CSS grids and for custom coding use view breakpoints like 480px, 768px, 1024px.
• The clickable buttons and anchor links should be minimum in the range of 44×44 px. So that it is easy to touch for users.
• Test your website on mobile devices for content alignment,flow of navigation, and for the size of site elements

20) Improve Page Load Speed

Loading speed of your business site is an important factor for customer retention and for SEO.

• Aim for optimizing your site speed under 3sec —loading speed more than this can increase bounce rate.

Following are the strategies to increase loading speed:

• Optimize images in modern formats (like WebP, AVIF)
• Resize the image according to section demand 
• Use clean coding and compress your website HTML, CSS, JavaScript and PHP.
• Delete website cache time to time 
• Use good hosting servers to host your website.
• Utilize tools like Lighthouse, and Sematext to find and resolve  performance bottlenecks.

21) Check for Visual and Content Consistency

Consistency is a key factor for building trust and to grow.

• Make sure your site has uniform headings, fonts size and style, and right margin and spacing.
• Use consistent color pallet, button styling, and link appearance across your site.
• Don’t use photo sensitive infographics or images.
• Make sure the content tone should be consistent.
• All pages must have consistent styling. 

22) Test, Review, and Launch Your Website

Before launching your website look for the following factors.

• Check website proper working of website functionalities including: Forms, Call to action buttons, booking plugins, payment gateways.
•  Responsiveness across devices and Browsers: check your website on mobile phones, tablets, desktop, and on different browsers (like mozilla firefox, safari, chrome).
• Get a fresh perspective: let your  non technical peers use websites and find out issues they are facing.
• Other factors: make sure your site has an active SSL certificate, domain working properly, website backup system active and working.

Final Thoughts

Learning how to build a website for business means more than developing web pages. It’s about developing  a powerful platform to make a website for your business that attracts and converts potential customers. To develop a fully functional and professional website you need professional help that SpeksHub experts provide you— we help you align your business approach with your budget and  goals.

With a strong strategy you can make your website a sales magnet that turns visitors into loyal customers— with strong SEO your website for a business becomes more than an online store. It turns into a 24/7 engine of growth, credibility, and results.

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