Dispensary SEO Services

In case your cannabis dispensary has a physical location, local SEO should take precedence over other options first. Local-level optimization allows cannabis stores to show up on Google Maps and “near me” searches driving foot traffic from people in the area. 

In case you are an e-commerce store, then national scope SEO becomes vital. The combination of local and national SEO strategies will strengthen the presence of your dispensary online and in-store leading to increased business overall.

Yes! Of course. Cannabis franchise SEO strategies have to be customized. Each branch should be able to rank separately for the relevant local search queries, and at the same time the franchise should have an overarching SEO plan for all locations. 

We particularly focus on multi-location SEO strategies to ensure every dispensary’s local visibility is enhanced while preserving franchise messaging and branding. This allows local customers to engage with the brand seamlessly while optimum visibility is achieved across various locations.

Yes! we would definitely recommend running PPC (Pay-Per-Click) ads alongside SEO strategies. As mentioned above, SEO concentrates on organically improving rankings and putting your dispensary in premier positions over time, while PPC provides instant results for increased visibility. 

Doing both strategically ensures that there is traffic through PPC advertisement while creating enduring growth through SEO investment. In business, numerous areas are better than one, especially with PPC. They can target additional keywords that have not been actively pursued, enhancing brand visibility and exposing the business to more customers, which in turn increases sales.

Yes! It is necessary to maintain accuracy on your Google Business Profile. Google could penalize your dispensary for stating hours of operation that are not true by listing it as 24/7 open if it is not actually open. Listed hours that do not correlate with actual hours of operation can be damaging to your brand image. 

We manage your Google profile to ensure that it reflects your actual operating hours while also optimizing it for local SEO. 

Google, and other platforms, trust businesses that ensure consistency across all platforms, and trusting businesses is a critical factor that improves local SEO rankings. It is always better to lose a potential customer than face the repercussions of dishonesty, penalties, or reputational damages.

Yes! Of course, reviews on Google have the highest impact on the ranking of local SEO keywords linked with your dispensary’s page. Increase your reputation and acknowledge that your business is indeed being used and relied on by the people around it. 

Your trustworthiness gets listed on Google and it assures that your search results will garner greater attention online. 

Allow us to plan ways to appeal to satisfied clients by giving more feedback. Increased visibility on Google My Business helps counter new clientele and fortifies your presence online locally, which increases revenue.

In the event Google does not categorize your marijuana cannabis products, we implement on-page SEO strategies so your cannabis business is aligned with their category. We make sure that Google sees the business as properly categorized by including particular phrases in the business name, description, and services. 

While working towards selecting the best suited available category, we optimize the website content and metadata used on the site to better correspond to the framework of the niche and supplement the terms the dispensary is trying to rank for, without a business category having been previously defined.

Yes, cannabis e-commerce SEO comes with its own challenges that must be addressed to properly optimize your store. These challenges include optimizing product pages with in-depth descriptions, adding schema markup to enhance visibility, ensuring proper site functionality that allows for fast load times, and mobile device compatibility. 

Other areas of focus lie in optimizing category pages, product reviews, and the use of specific keywords relevant to the products that elevate your ranking not just for the specific products, but for general cannabis queries as well. With e-commerce SEO, the online dispensary will experience higher volumes of traffic that lead to successful sales.