How We Transformed a Tech Website: From 100 Clicks to Over 13,000 Visitors per Month
Every website has the potential to become a traffic magnet with the right strategies in place. In this case study, we’ll show you how we helped a tech website grow from just 100 clicks per month to over 13,000 visitors, skyrocketing its organic sales from 1-2 per month to an impressive 250+.
The Challenge
When we started working with this tech website, it faced several critical issues:
- Low traffic: Averaging only 100 clicks per month.
- Minimal keyword rankings: Ranking for fewer than 1,600 keywords.
- AI-generated content: The content lacked a human touch and failed to resonate with the target audience.
- Technical SEO gaps: Poor site structure, linking issues, and slow page speeds were holding it back.
Our Approach
We conducted a thorough SEO audit and discovered critical gaps that needed to be addressed. We implemented a comprehensive strategy focused on two main pillars: Technical SEO and Content SEO.
1. Technical SEO Implementation
- Fixed site structure: Optimized the navigation to make it user- and search-engine-friendly.
- Improved page speeds: Minimized load times for better user experience and rankings.
- Enhanced internal linking: Built a logical linking structure to pass link equity effectively.
- Resolved errors: Fixed crawl errors, duplicate content issues, and missing meta tags.
2. Content SEO Revamp
- Human-first content: Rewrote AI-generated content to include human insights and customer-centric perspectives.
- Keyword targeting: Researched and targeted customer-oriented topics and high-intent keywords.
- On-page optimization: Ensured every page had compelling headlines, meta descriptions, and proper keyword placement.
The Results
After months of consistent effort, the transformation was phenomenal:
Traffic Growth
- Before: 100 clicks per month
- After: 13,000+ visitors per month
Keyword Rankings
- Before: 1,600 keywords
- After: 32,000+ keywords
Organic Sales
- Before: 1-2 sales per month
- After: 250+ sales per month
Key Takeaways
- Human-driven content matters: Even in the age of AI, customers resonate with authentic, value-driven content.
- Technical SEO is non-negotiable: A solid foundation ensures your site is ready to scale.
- Customer focus wins: By aligning with what customers want, you can achieve dramatic growth.
Visualizing the Transformation
Here’s a representation of the growth:
