From Struggles to Success: How We Transformed a Food Website’s Performance

Every website tells a story, and this one is about a food site that started with potential but needed expert help to unleash it. Here’s how we turned things around.

The Starting Point

Clicks per month: 61,787
Keywords ranked: Over 100,000 (mostly low-quality)
Content health: 1,600+ blogs, many outdated
Sponsorships: 4 every 6 months
Newsletter subscribers: 5,000+

The Problems We Identified

Technical SEO Issues: The site was riddled with crawl errors, slow load times, and poor mobile usability.
Content SEO: The content lacked optimization, targeting, and freshness.
Categorization Chaos: Content was scattered with no clear hierarchy, making navigation confusing.
Old Content: Outdated blogs were hurting rankings.
Poor Internal Linking: Link structures didn’t connect related pages effectively.
Bad Backlinks: Toxic backlinks harmed the site’s credibility.

The Solutions We Implemented

Content Revamp:
- Updated and optimized 1,600+ blogs.
- Created content clusters for better categorization.
Technical SEO:
- Fixed crawl errors and enhanced site speed.
- Improved mobile responsiveness.
Link Building:
- Disavowed bad backlinks.
- Introduced a strategic internal linking plan.
Newsletter Campaigns:
- Revamped designs and added personalized content.
Partnership Strategy:
- Attracted new sponsorships with improved traffic metrics.
Monetization Boost:
- Increased Ezoic ad network income by 350%.
- Integrated affiliate networks, earning $5,000-$7,000 monthly.

The Results

Clicks skyrocketed: From 61,787 to over 700,000+ monthly.
Keyword dominance: Jumped to 344,000+ ranking keywords.
Newsletter growth: Subscribers surged from 5,000+ to 67,000+.
Sponsorship success: Increased to 5-6 per month.
Revenue explosion:
- Ezoic ad income: 350%+ increase.
- Affiliate commission: $5,000-$7,000/month.

The Key Takeaway

This transformation showcases the power of a holistic SEO approach. From technical fixes to strategic content planning, every piece was crucial to achieving such remarkable growth.